At Sterling, our goal is to provide the leadership necessary to help solve the complex healthcare financing and access issues facing older adults. As the Medicare market continues to grow and change, Sterling will further its dedication towards being the unsurpassed Medicare expert. We will develop, distribute and service a profitable portfolio of products providing value and choice to enrollees. We will be the recognized leader in offering a multiple-product platform to Medicare Beneficiaries in markets across the nation. We will establish: Credible relationships with providers and other key business associates; A national distribution system for product sales including both traditional and non-traditional distribution channels; Positive relationships with Medicare advocacy organizations; and A favorable reputation and strong working relationships with state and federal regulators by embracing the law and its regulatory intent. When administering health plans and related products, we will strive to exceed the expectations of our customers and our colleagues. We will offer innovative products to the market. We will be proactive in making recommendations to federal and state policymakers on changes and enhancements to Medicare and other insurance programs desired by Medicare Beneficiaries. We will create economic models for plan performance that make sense from the enrollee perspective, the provider perspective, the insurer perspective and with respect to successful business operations. We will create a work environment that presents challenge, rewards performance and offers opportunity for advancement. By doing so, we will energize our team members, not only impacting Sterling’s work culture and profitability, but enabling our team members to return this positive energy to their families and communities.

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